The latest from Blu and the brands we build. Explore our thinking, creative process, and the ideas shaping meaningful brands and what's next.
Out of the Blu
Eoma activa su esencia con una clase de yoga al aire libre.
A campaign beyond visuals—experiences that embody mindful living and bring the brand to life.
Oliver Torres se hidrata con Freelife.
An authentic collaboration merging sport and lifestyle, positioning Freelife through Oliver Torres’ real routine.
Tienda Udem - Comunidad Troyana
A unique UDEM and Lululemon collaboration. A campaign blending style, community, and authentic university life.
Into the Blu
Lunes de Inspo: inspiración colectiva como hábito creativo.
A cultural practice at Blu that fuels collective creativity and strengthens the team’s visual and critical thinking.
Blu: identidad 2025.
A new chapter for Blu: a rebrand that transforms its image, strengthens its identity, and reflects creative and strategic maturity.