At Blu, we create strategic, impactful work that brings brands closer to their audiences. Guided by creativity, critical thinking, and a focused methodology, we build meaningful solutions designed to create lasting value.

A 360º campaign built to position TortiRegias® in Mexico City. Tortiregias came to us with a clear objective: introduce Las Originales Delgaditas 3=1 to a new market and build recognition around the product. Starting from their registered slogan, we developed a 360º campaign that transformed 3=1 into a consistent brand experience across the city. Through strategy, design, media, OOH, TV, collaborations, activations, PR and KOLs, we created an ecosystem of touchpoints designed to build awareness, drive product trial and strengthen emotional connection with the brand.

As the official beauty partner of BLUME Festival, Mary Kay set out to create more than a branded activation. The goal was to become a natural part of the festival experience by designing a space where beauty, creativity, and connection could coexist organically.