As the official beauty partner of BLUME Festival, Mary Kay set out to create more than a branded activation. The goal was to become a natural part of the festival experience by designing a space where beauty, creativity, and connection could coexist organically.
Convertimos el concepto del Expreso Polo Norte en un universo visual y estrtratégico para Luztopía. A través de una identidad de marca, un sistema gráfico y una estrategia de contenido, desarrollamos un sistema de comunicación consistente que acompañó al festival en todos sus puntos de contacto, reforzando su personalidad y amplificando su alcance.
Energex Solar emerged as the renewable energy division of Grupo Energéticos, created to help businesses transition to clean energy through accessible financing solutions. The brand was built to reflect a more innovative, future-focused vision while leveraging decades of industry expertise.
Día Cero is the most important event at Prepa UDEM. It is the day when students begin this new adventure from scratch, where we invite new students to get to know the school, their classmates, teacher
Señora Tanaka was born in Monterrey, N.L. as a homage and response to her father, Señor Tanaka, inheriting his passion for cooking and Rock—with a more carnivorous twist. Grupo Kampai sought to expand
With the arrival of the FIFA World Cup 2026 in Monterrey, there was a need for an official digital platform dedicated to the sale of exclusive merchandise. The project involved creating an intuiti
This project was born from the friendship between two women, Isa and Alba, united by their passion for literature, reading, and writing. Through their conversations about books and literary experience
Soirée was born as a New York–based startup, focused on creating a digital platform to foster real human connections. The initiative emerged from the need to build bridges across generations and to re
Frozen Boutique Group was a well-established and recognized player in the food industry, but its identity no longer reflected the full scope of its vision. The original name came from its first pr
Americana joined Blu in 2020 with the idea of providing a specialized user experience service for delivery platforms. With the arrival of COVID-19, home delivery services revolutionized the food
Good Munch was founded in Monterrey, Mexico, with the idea of creating healthy snacks from the ground up. From its name, the brand is built in English: simple, memorable, and with a fresh personality.
