TortiRegias Las Originales Delgaditas 3=1®TortiRegias Las Originales Delgaditas 3=1®

Insight

A 360º campaign built to position TortiRegias® in Mexico City.Tortiregias came to us with a clear objective: introduce Las Originales Delgaditas 3=1 to a new market and build recognition around the product. Starting from their registered slogan, we developed a 360º campaign that transformed 3=1 into a consistent brand experience across the city. Through strategy, design, media, OOH, TV, collaborations, activations, PR and KOLs, we created an ecosystem of touchpoints designed to build awareness, drive product trial and strengthen emotional connection with the brand.