Seventea

From concept to final execution, we developed a product designed to feel fresh, relevant and instantly appealing. From naming and conceptualization to creative direction, art direction and design, every decision was made to connect naturally with the Seven Select universe while creating a distinctive identity of its own.

Color, imagery and graphic elements were used strategically to communicate flavor, freshness and personality, creating a product that feels recognizable to the brand while standing out and connecting with its consumers.