Oliver Torres se hidrata con Freelife.
An authentic collaboration merging sport and lifestyle, positioning Freelife through Oliver Torres’ real routine.
As part of the brand positioning strategy developed by Blu, Freelife partnered with footballer Óliver Torres, current Rayados player and former Atlético de Madrid midfielder, in a collaboration that connected directly with his community. The concept centered on producing a video featuring Óliver training, with Freelife as his refreshing drink after each session.
The content was shared through a collaborative post between Óliver and Freelife, reaching over 5,000 interactions and generating an overwhelmingly positive response from the player’s audience. Comments such as “Only because Óliver hydrates with them, we’ll have to try them” reflected the message’s effectiveness and the content’s resonance within his community.
For Blu, collaborations like this are not mere activations — they are strategic moves to build brands from authentic places. In this case, being part of Óliver’s routine and environment was key to connecting with a genuine audience aligned with Freelife’s lifestyle and values.
A refreshing partnership — both literally and symbolically.
Project Team: Pau Villarreal, Mariana Fernández
Production House: CRE4TE
Influencer Agency: PRPL Management
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