Tienda Udem - Comunidad Troyana

On August 21, Universidad de Monterrey (UDEM) unveiled a unique collaboration with the renowned brand Lululemon: an exclusive athleisure line designed for the university community. Available both in-store and online, the collection merges Lululemon’s signature style and quality with UDEM’s active and modern spirit.

Before the launch, UDEM approached Blu to develop the creative campaign. Our team worked on the conceptual proposal, photography direction, graphic adaptations, and social media launch strategy. The photoshoot took place on campus, capturing the everyday and authentic essence of university life. As a core element of the narrative, we proposed using current students as models, reinforcing one of the university’s key pillars: community.

Since its release, the campaign has been met with great enthusiasm. The official post has garnered over 4,000 likes, making it one of UDEM’s most successful social media launches to date — a collaboration that not only dresses the community but also represents it.

Project Team: Osmar Yeo, Mario Chavez, Karla Romero, Sofía Fuentevilla