Americana
- Qué hicimos //
- Brand Architecture
- Año //
- 2020
- Servicios //
- Branding
Overview
Americana joined Blu in 2020 with the idea of providing a specialized user experience service for delivery platforms. With the arrival of COVID-19, home delivery services revolutionized the food delivery experience for individuals and transformed the restaurant industry as a whole.
The Challenge
The challenge was to create a connection and emotional bond with the target audience through nostalgia and technology. To help the audience adapt to a new reality—one inspired by the everyday energy of those who used to visit the location: dynamic and full of movement.