Eoma activa su esencia con una clase de yoga al aire libre.

As part of the communication campaign developed by Blu for Eoma, the luxury real estate project located in Punto Central, the goal was to ensure that the campaign’s essence —“Pause and live light”— was not only communicated but also experienced. This led to the idea of creating physical activations aligned with the concept, starting with an outdoor yoga class that brought together over 80 local opinion leaders, mothers, and influencers.

The experience took place on September 4 and 5, led by renowned instructor Cecy Alcaraz, in a space designed to promote wellness, connection, and balance. The event was a success, reinforcing Eoma’s positioning as a project that understands and promotes a more mindful and conscious lifestyle.

While Blu led the brand strategy and overarching campaign, event production was carried out with the support of Offline, an agency specializing in public relations and brand experiences. Offline coordinated every detail — from the class to a brunch in collaboration with Brugge, partnerships with Freelife, and media coverage that captured the event.

A clear example of how a brand comes to life when its values are transformed into memorable experiences.

Project Team: Julissa López, Paulina Villarreal